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Case study

Labora

A website for an events-staffing company, built to convince clients at first glance.

Client
Labora
Scope
UX/UI Design
Year
2025
The Labora homepage on a laptop and a phone floating over a red background: the giant wordmark, the line with the two highlighted phrases and the event photos at both sizes
01 Challenge

How can we stand out?

In event staffing, most companies offer the same service with the same faces, so flexibility is what sets one apart. Labora’s identity is built around saying yes to any challenge, but without a website that showed that straight away, they risked being overlooked before a conversation even started.

A phone floating over pink, showing the services: hosts and promoters first, with the event photo above it
A phone floating over blue, showing the yes policy: whatever the challenge, even at the last minute, the answer is yes
Three phones floating over red, each showing a different service with its event photo: hosts and promoters, accreditation, entertainers
02 Approach

Finding the real entry point

Having worked in the industry, I knew most staffing companies rely on personal contacts, and studying competitors’ websites showed they are used only as directories. The questionnaires told me most clients want a fast, reliable service and need to get that impression immediately. So the website had to convince them on the first screen.

A tablet floating over a pink background, showing the landing: the wordmark, the line with the two highlighted phrases and the event photos
03 Solutions

Three decisions that did the convincing

01Straight-to-the-point landing page

The landing page puts the company’s core values up front, so people don’t have to look for them. I kept it to a single screen with no scroll, so the brand’s identity is what people remember.

A laptop and a phone floating side by side over blue, both on the landing: wordmark, line and photos on the first screen at both sizes

02Motion as brand language

The content on the landing page came from the questionnaire answers. To help people get to know the brand from it, I designed motion and type effects that show Labora’s adaptability, speed and character, so people get a feel for working with Labora without looking any further.

03Built on what we found

The information architecture follows what people needed. They wanted an easy way to reach the company, so contact gets its own page and a clear call to action. They wanted to understand the services, so those are animated into the landing page and echoed in About. To avoid feeling like a directory, I leaned into what competitors weren’t doing: people wanted warmth and to know who’s behind the company, so About opens with the team. And they needed proof, so there’s a dedicated projects page.

The About page on a laptop, opening with the team, and the Contact page on a phone floating in front of it, over red
04 Impact

What changed

I couldn’t track measurable results after the project ended, but the website gave the client something that raised their confidence when pitching to new clients. For me, this project shaped how I approach clients, manage projects and set boundaries.

05 Reflection

A lesson learned the hard way

In the early days, I put client approval ahead of the boundaries I should have set, and the quality of my work suffered. I didn’t yet have the experience to estimate accurately, or the confidence to protect the timeline when things slipped. Parts of the design process, the wireframing especially, were sometimes skipped, which led to redesigns on top of redesigns because work hadn’t been approved first.

Now I set the process and timeline upfront and walk clients through each step, so they understand why each one takes the time it does.

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